VITAGEN

In 2021, VITAGEN brings back a flavour that people once loved – Pineapple, with improved formula, less sugar and added dietary fibre.

We had the opportunity to give the VLS range a new look to tell people that it’s different, but better.

The campaign worked across different medium, from digital, to collaboration and on-ground.
To further amplify and communicate Vitagen’s new look and improved formula, we engaged with nano influencers across categories and generated over 2,500 post shares on Instagram for maximum social impact and buzz.